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Dr. Alissa Sklar

Dr. Alissa  Sklar

Dr. Alissa Sklar is an established expert in economic development communication, digital marketing, and social media. She is the vice president of marketing for the fDi Intelligence Portfolio, comprising GIS Planning and other data-driven products, a service from the Financial Times. Based in Montréal, she works directly with clients around the world to develop and fine-tune marketing campaigns to promote their regions for investment. Using a customized, collaborative approach, Dr. Sklar works with practitioners to expand the reach of location brands in the highly competitive field of economic development. Dr. Sklar is the co-author with Anatalio Ubalde of Economic Development Marketing & Priorities, 3rd edition.

With a Ph.D. and M.A. in Communication and Cultural Studies from the University of Massachusetts at Amherst, Dr. Sklar has worked extensively in both private and academic sectors, serving as a social media consultant for economic development agencies, full-time faculty member at Concordia University’s Department of Communication Studies, research faculty at McGill University, blogger, and multiple award-winning journalist.

The focus of Dr. Sklar’s research and writing has been on information and communication technologies and community cultures. She believes that using these technologies thoughtfully and effectively requires a skillful combination of knowledge, critique and creativity. Dr. Sklar has provided strategic teaching, consultation and training in educational, cultural and business settings for a variety of audiences across North America and Europe, synthesizing and presenting complex information in engaging and practical ways.