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Concurrent Sessions – LEARNING LABS (45 minutes)

  • Turbocharge Your Positioning Statement (Grand East)
    What’s your hook? Whether you’re working a trade show or pitching a prospect, you need a high-level pitch statement that leaves them wanting to learn more. This hands-on workshop will help you develop a turbo-charged “elevator pitch,” including how to:

    • Create a message that resonates
    • Use plain language to elevate your pitch
    • Tailor the message to your target

    Moderator:  Karen Jopling, Manager, Partnership Development, Fundraising, Peterborough County
    Presenter: Farah Tayabali, Vice President, Redbrick Communications
    Presented by Redbrick Communications

  • Turning the corner – how communities are responding to the loss of major employers (Grand Centre)
    Last year, Procter & Gamble, the largest industrial employer in Brockville announced that they would be closing, and GE announced their closure in Peterborough. Together those announcements involve 1,000 direct jobs lost in those communities. Hear how Brockville and Peterborough dealt with those announcements and learn about the resources and tools available from the Ontario government to help communities shift gears.
    Moderator:  Karen Littlejohn, Senior Analyst, Ministry of Economic Development, Job Creation and Trade

    • Rhonda Keenan, President & Chief Executive Officer, Peterborough & the Kawarthas Economic Development
    • Rob Nolan, Director of Economic Development, City of Brockville
    • Joanne Anderson, Director, Ministry of Economic Development, Job Creation and Trade
    • Jennifer Barton, Director, Ministry of Training, Colleges and Universities
  • Planning Together for a Reliable Electricity System (Grand West)
    A reliable source of electricity is essential to supporting economic growth. Planning for the resiliency of electricity infrastructure is becoming especially crucial as we begin to understand how communities are taking energy planning into their own hands. The IESO works with municipalities and economic development offices across the province to explore community planning initiatives and develop electricity plans that support local development. Learn how economic development officers, municipal planners, local distribution companies and the Independent Electricity System Operator (IESO) are working together to ensure there is an adequate electricity supply and infrastructure to meet the expected growth in communities.
    Moderator:  Lidy Romanuk, Manager, Economic Development and Tourism, Haldimand County
    Presenter:  Terry Young, Vice President, Policy, Engagement and Innovation, Independent System Operator
    Presented by Independent Electricity System Operator


January 31 @ 14:15
14:15 — 15:00 (45′)